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Ad Fraud on LinkedIn

samueljscott.com

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Re: Ad Fraud on LinkedIn

#21

Post by caymanjim »

chinathrow wrote: post #13
motohagiography wrote: post #10

I lost a couple of thousand dollars using their services (literally 5x my ad budget) because they "refill" your ad account based on the ceiling you intend to spend - without an email notification or other notification in your main profile. It cycled through my ~$300 ad budget and charged me that amount multiple times before I caught it on my bill. Never received the refund they said they'd send either. People say tha…

Perfect for small claims court if you are US based.

Only if you put no value on your own time and want to lose even more money just to be proven right.

Re: Ad Fraud on LinkedIn

#22

Post by PopeDotNinja »

mgav wrote: post #19

A pay-for-performance model (e.g. pay per sale) eliminates all the risk for advertisers. Does this exist anywhere, aside from affiliate deals? I'd be happy to pay 50% for each digital product sale, since those are 96% profit.

You just described affiliate marketing. For example, sponsored content on YouTube => https://youtu.be/kUFWalEf31w?t=572

Re: Ad Fraud on LinkedIn

#23

Post by s_dev »

baobabKoodaa wrote: post #20

> Error establishing a database connection Based on the title I'm guessing this could have been delivered as a static web page delivered by a CDN. I've never understood why some people want to set up their own web servers to deliver static content.

>I've never understood why some people want to set up their own web servers to deliver static content.

I've a Digital Ocean droplet running several static sites for €5 a month. Whats the problem?

Re: Ad Fraud on LinkedIn

#24

Post by ramon »

Facebook gives you better returns as well as Google Ads, Linkedin was not a good convertion rate at all and they don't really care about it so yes you're correct about the statement of "Money Pit" it's because we're used to Facebook and Google conversions that we expect the same from Linkedin and actually it's different platforms with different goals and objectives, not sure why you should expect the same "money's worth" on every platform out there each one has a different objetive and different users that's how it works they're different.

Re: Ad Fraud on LinkedIn

#25

Post by GekkePrutser »

I can't read the source article (site is down) but judging from the header I'm kinda glad LinkedIn is not selling many ads. The last years it's become an even more fake stream of glossy PR marketing crap filled with stock photos of smiling faces, and people commenting how much they adore the company line. I get enough of all that on the company's own sites, thank you.

I get that people don't want to be critical in public, but you don't have to repost every piece of marketing BS that comes your way :) Especially when I know some of these people tell a completely different story in person.

And the membership fees for being invisible are ridiculously high now. There's constantly people bothering me with their 'services' which are totally not relevant to my role if they'd even bothered to glance at my profile. I wish I could report them somehow.

The only reason I still have it is because it's almost impossible to get a job without it :) Because the business world loves it. But it's more fake than FaceBook now. Everyone is one successful talented employee who is completely in line with the corporate hive mind.

Re: Ad Fraud on LinkedIn

#26

Post by mumblemumble »

marcinzm wrote: post #5

Hard to know how much is ad fraud and how much is people just not being interested in what is being advertised. Don't see why I should care about yet another webinar especially if I'm already a successful CEO and get five thousand webinar requests a day. Might click for more info but then after 10 seconds on the page (and seeing it's more BS) I'll probably bail. Same as this quote: >“You’ll see the call to action is…

> No, if the only option you give me is "Request Demo" but all I want is more info then I'll click "Request Demo." Then when I don't get more info or info that I like I'll bail.

Exactly. Even if I was thinking about requesting a demo when I clicked the ad, I then want to see a lot of information on the target site before proceeding. I'm not going to sign up for a demo unless I think there's a pretty good chance I'll want to buy.

Most vendor websites don't provide nearly enough information for me to make that judgment. As someone who doesn't consider talking to sales people to be a recreational activity, that leaves me with little choice but to bail.

Re: Ad Fraud on LinkedIn

#27

Post by Macha »

baobabKoodaa wrote: post #20

> Error establishing a database connection Based on the title I'm guessing this could have been delivered as a static web page delivered by a CDN. I've never understood why some people want to set up their own web servers to deliver static content.

Don't know if it's a personal site or not, it sounds like it is. But at least my case is that a VPS provider provides a hard stop to spend. Sure, your service will go down if you get too much traffic, but that's a risk I'm happier with than a potentially unbounded AWS bill.

That said, I've topped HN before and nginx happily handled that load on a 2 vCPU / 2 GB RAM host with a static site. A lot of these personal site meltdowns are Wordpress with no caching plugins.

Re: Ad Fraud on LinkedIn

#28

Post by 3np »

marcinzm wrote: post #5

Hard to know how much is ad fraud and how much is people just not being interested in what is being advertised. Don't see why I should care about yet another webinar especially if I'm already a successful CEO and get five thousand webinar requests a day. Might click for more info but then after 10 seconds on the page (and seeing it's more BS) I'll probably bail. Same as this quote: >“You’ll see the call to action is…

"LinkedIn says 11, our server logs show 10, our actual reporting software's only showing 8 people. The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We've went back and forth will the session recording company multiple times to confirm that]"

Seems awareness of ad/trackblocking and disabling JavaScript is low in this space.

Still, he could absolutely be right some portion of them are misclicks.

Re: Ad Fraud on LinkedIn

#29

Post by glutamate »

I don't know anything about LinkedIn ads, but I watched some of the video that this post is based on: https://www.youtube.com/watch?v=jKuyxgWuiRM

It sounds like they are moaning that their client side rendered React-based landing page had a lot of bounces which they don't believe because client side rendered react pages are known to be "very very fast" and "some of the very fastest available technology". (This is around the 15:30 mark)

That's baloney, client side rendered JavaScript landing pages are much slower than server-side rendered.

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