Ad Fraud on LinkedIn
samueljscott.com
Ad Fraud on LinkedIn
1–10 of 286 posts
Re: Ad Fraud on LinkedIn
#2I deleted my LinkedIn account because it attracted an endless number of bad business partners. I got sick and tired of all the "Joe Blow"(s) on LinkedIn who claim to be "Joe Blow Inc." (I thought the whole point of a corporation is that it is greater than one person.)
I've certainly found work on LinkedIn, but my experience is that for other kinds of sales and networking it is a terrible time sink.
Based on the intense level of BS I can't imagine that advertising would have really worked there.
Re: Ad Fraud on LinkedIn
#3I deleted my LinkedIn account because it attracted an endless number of bad business partners. I got sick and tired of all the "Joe Blow"(s) on LinkedIn who claim to be "Joe Blow Inc." (I thought the whole point of a corporation is that it is greater than one person.) I've certainly found work on LinkedIn, but my experience is that for other kinds of sales and networking it is a terrible time sink. Based on the inten…
>I thought the whole point of a corporation is that it is greater than one person.
No, it is the limited liability. Don't want to lose your house because of a bad business deal.
Re: Ad Fraud on LinkedIn
#4Re: Ad Fraud on LinkedIn
#5Hard to know how much is ad fraud and how much is people just not being interested in what is being advertised. Don't see why I should care about yet another webinar especially if I'm already a successful CEO and get five thousand webinar requests a day. Might click for more info but then after 10 seconds on the page (and seeing it's more BS) I'll probably bail.
Same as this quote:
>“You’ll see the call to action is ‘Request Demo,'” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing.
No, if the only option you give me is "Request Demo" but all I want is more info then I'll click "Request Demo." Then when I don't get more info or info that I like I'll bail.
edit: Also at only 11 clicks, the metrics are pure noise. Sure they each cost $45 but it's still only 11 clicks. Can't even blame the CPC estimation for being off at such a low number.
Re: Ad Fraud on LinkedIn
#6I deleted my LinkedIn account because it attracted an endless number of bad business partners. I got sick and tired of all the "Joe Blow"(s) on LinkedIn who claim to be "Joe Blow Inc." (I thought the whole point of a corporation is that it is greater than one person.) I've certainly found work on LinkedIn, but my experience is that for other kinds of sales and networking it is a terrible time sink. Based on the inten…
>I thought the whole point of a corporation is that it is greater than one person. No, it is the limited liability. Don't want to lose your house because of a bad business deal.
Exactly - although most jurisdictions do require that a corporation have more than one person involved; in the UK you can have a corporation with one director but it must have a secretary as well.
Re: Ad Fraud on LinkedIn
#7I advertised on LI about a year ago. I had reasonable success (in terms of new leads/signups). Here is what I remember from the experience.
I found that the interface for managing ads was terribly buggy and shouldn't even be considered production ready. One bug that I remember is that it wasn't possible to remove ads, and the button to suspend an add didn't work most of the time.
In typical LI fashion the interface was full of dark patterns, it was really tricky to limit the expenses. In the blink of an eye you could be spending hundreds of USD per day.
Analytics were somewhat available, but basically useless. For no reason the CPC could jump to dollars per click, and no way to discover why.
Advertising, especially for a tech SaaS, is hard. The tools available are usually terrible to use, expensive and often shady. In my experience, doing advertisements is one of the worst parts of starting a new service.
Re: Ad Fraud on LinkedIn
#8> “You’ll see the call to action is ‘Request Demo,'” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing.
This guy is deluded. People click random things to get more info, and they might not have liked the more info they got so didn’t go ahead with the demo.
Re: Ad Fraud on LinkedIn
#9Earlier quoted context omitted.
>I thought the whole point of a corporation is that it is greater than one person. No, it is the limited liability. Don't want to lose your house because of a bad business deal.
Exactly - although most jurisdictions do require that a corporation have more than one person involved; in the UK you can have a corporation with one director but it must have a secretary as well.
I think that has changed - I believe single person companies are possible now:
https://www.qualitycompanyformations.co.uk/blog/can-you-set-...
Re: Ad Fraud on LinkedIn
#10I lost a couple of thousand dollars using their services (literally 5x my ad budget) because they "refill" your ad account based on the ceiling you intend to spend - without an email notification or other notification in your main profile. It cycled through my ~$300 ad budget and charged me that amount multiple times before I caught it on my bill. Never received the refund they said they'd send either.
People say that half of all advertising dollars are wasted, you just don't know which half, but this company has perfected it to 5-10x what you mean to spend on advertising is wasted, and you don't know until they've taken it from you and then shown you the fine print.
In short, avoid.