Google Map's traffic prediction has always led me to a very curious question: Clearly Google Maps has the ability to turn into a feedback loop. Traffic exists -> people use Google Maps to find better routes -> traffic is modified due to people taking alternate routes -> new traffic emerges. So my question is: what is Google Maps traffic optimizing for? The best traffic experience for User 3982274, or the best traffic…
https://ui.adsabs.harvard.edu/abs/2012PhRvL.108g6802P/abstra...
However, Google Maps updates its traffic predictions much more slowly than the "speed of sound" by any useful definition of the way disturbances propagate in traffic. As 'frogblast noted, far more cars may be suddenly directed down a side road than it can carry, and the recommendation stops being broadcast too late.