Juul to lay off over half its workforce
1–8 of 8 posts
Re: Juul to lay off over half its workforce
#2This is what happens when you give soccer moms more of a voice than doctors.
Re: Juul to lay off over half its workforce
#3I agree with most complaints about them getting teens hooked, but I hope they stick around for adult smokers. The sensation of the Juul device was good enough to for me to completely stop smoking, where box mods failed. So I still had a nic addiction but without the awful lung health. Unfortunately since the SF ban, I have gone back to a pack a day, since I have no car to drive out of SF and public transport has shut down. Thanks sf :)
Re: Juul to lay off over half its workforce
#4Altria, aka Philip Morris, took a 35% stake in Juul for $12B, and also happen to have a competing product in the iQOS system. The conspiracy theorist in me feels like the investment was to kill the Juul and will just factored into the cost of doing business.
Re: Juul to lay off over half its workforce
#5Altria, aka Philip Morris, took a 35% stake in Juul for $12B, and also happen to have a competing product in the iQOS system. The conspiracy theorist in me feels like the investment was to kill the Juul and will just factored into the cost of doing business.
That would be silly since Juul already has a massive establishment brand.
Juul spent a LOT of money on customer acquisition. They've now acquired the customers and there just aren't that many more customers to get. So, now it's time to settle down and set the numbers for exploiting the addicted.
And you don't need 3,000 people in marketing for that.
Re: Juul to lay off over half its workforce
#6Can we please not use WSJ links when there are perfectly fine other ones out there?
LA Times link: https://www.latimes.com/business/story/2020-09-03/juul-plans...
Edit: Apparent LA Times also is paywall ...
https://www.forbes.com/sites/rachelsandler/2020/09/03/juul-m...
https://www.reuters.com/article/us-juul-layoffs/juul-to-dras...
Re: Juul to lay off over half its workforce
#7Can we please not use WSJ links when there are perfectly fine other ones out there? LA Times link: https://www.latimes.com/business/story/2020-09-03/juul-plans... Edit: Apparent LA Times also is paywall ... https://www.forbes.com/sites/rachelsandler/2020/09/03/juul-m... https://www.reuters.com/article/us-juul-layoffs/juul-to-dras...
LA Times has a loginwall/paywall
Re: Juul to lay off over half its workforce
#8Altria, aka Philip Morris, took a 35% stake in Juul for $12B, and also happen to have a competing product in the iQOS system. The conspiracy theorist in me feels like the investment was to kill the Juul and will just factored into the cost of doing business.
As someone with experience of Altria's previous foray into e-cigarettes, this is not as farfetched as it sounds. However, also from experience, they are just as capable of killing it through stupidity.
When they shut down said previous attempt and took the stake in Juul, we speculated that the reason they only took a minority stake was to save it from themselves.