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iPhone unit sales have been declining steadily for 5 years

zdnet.com

1–10 of 61 posts

Re: iPhone unit sales have been declining steadily for 5 years

#4
post #2

That is to be expected, most of the world doesn't do contracts, the phones already do what 99% want from such a device, and most new features look like pointless gimmicks without much relevance for most public. This applies to Android as well.

> the phones already do what 99% want from such a device

Until a technological limit is broken through that opens up new possibilities. If I imagine the perfect device, it wouldn't even be a physical tablet shaped device I need to hold in my hand. Better voice recognition and understanding of natural language commands and some breakthrough in display tech that doesn't require a glass screen could change the game. Yes, the current form of phones is near optimal, but it's a local optimum, and someone will jump out of it and eat Apples lunch at some point.

Re: iPhone unit sales have been declining steadily for 5 years

#6
post #3

Interesting, probably at least partially explains the gobs of money they are throwing at content production.

And also the opting for the nuclear option when faced with defending their 30% app store commissions.

I love Apple devices, but at some point no one can afford them anymore. Strangely, I noticed that this has happened before when Steve Jobs left Apple for the first time. At that point, Apple's product lineup keep getting more complex and more expensive, until Jobs came back and cut both the product count and pricing back to sensible levels.

This time, there is no one that can go back there and do that anymore. Will be interesting to see where this goes.

Re: iPhone unit sales have been declining steadily for 5 years

#7
post #2

That is to be expected, most of the world doesn't do contracts, the phones already do what 99% want from such a device, and most new features look like pointless gimmicks without much relevance for most public. This applies to Android as well.

I’m probably part of that crowd. As a geek I wanted to have the newest and the shiniest for years. But currently iterations are boring. There is no novelty. Since I’m the payer for the phones of my family if I don’t see the point there are usually at least few sales per year on phone alone that are lost here. It’s anecdotal but based on my talks with friends it’s the same for them.

Re: iPhone unit sales have been declining steadily for 5 years

#10
I was disappointed that the article ends with “ Apple is losing new iPhone users at a drip-drip-drip pace” without considering how long a user is keeping their phone or why.

I would have thought the number of iPhone users continues to rise even though annual unit sales are falling, due to the longevity of the devices.

I’m typing this on my nearly 3 year old iPhone X and don’t intend to replace it until 2021 at the earliest (and then give it to my son!).

*edited typo

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