Earlier quoted context omitted.
Yes, but the primary identifier is IP address. The detailed profiles built with fingerprinting and other data are attached to the small set of IP addresses a person uses over the course of her lifetime. Most internet users have limited choice when it comes to internet access. A user cannot change her IP address with the same ease as she can change her software fingerprints. If a company is trying to sell online ad se…
Given the prevalence of CGN, especially in mobile / cellular internet, and the reality that mobile is first for a large number, the use of IPs as a primary key feels less likely these days than a decade ago. > A user cannot change her IP address with the same ease as she can change her software fingerprints. I dunno. It’s a lot easier for my less techie friends to reboot their router and get a new IP than it is to ta…
In any case your ISP is probably logging all your DNS queries and all their dynamic NAT translations to a database, so couple REMOTE_ADDR with REMOTE_PORT and a timestamp and you can almost certainly be identified.