I don't think Epic is doing anything but trying to pocket more for themselves, yet I also think that the comments here overstate how "aware" average people are about Apple's restrictions, tax etc. I don't think most people would consider direct payment to reputable companies like Epic to be a particular security risk. I don't think most realize why they can't subscribe to Spotify from their iPhones, they think it's s…
"if Apple was OK with displaying a 30% Apple tax on checkout" Do you know any store that adds a line showing their margin on the customer receipt ?
Also margin is the wrong term - these are transaction fees charged by the platform.
The best comparison is Airlines and airport - every time i buy a ticket, i know how much money actually goes to the airline.