Looks amazing and while I would like to enjoy such quality and am willing to pay for the premium plan (in fact I do already), I still can't watch the 4K content even in a world where I accept DRM modules in my browser, because some DRM plugins seem to be more equal than others.
Do we still need an Intel Kaby Lake or later CPU for 4K DRM decoding? (And Windows... forgot about that.) If so, Netflix is on the wrong side of the CPU war with AMD ascending.
So why bother locking your paying customers out of 4K content? What's the upside?
Also: I'm reasonably convinced that NetFlix is violating the law, at least in Australia, by advertising that their content is 4K and then arbitrarily blocking access to the 4K streams. This is called "bait & switch", and the fines are eyewatering, even for large corporations.