Earlier quoted context omitted.
Instead of one optimization profile for a whole movie, Netflix is detecting when the shot of a movie changes (the camera "cuts" from one shot to another) and beginning a new optimization profile specifically for the content of that shot. At least, that is my understanding.
That sounds so intuitive that I want to follow up with the question: Why isn't this the default? Is detecting a cut particularly difficult?
It might sound trivial, but it is still extra computational work to figure out when the shot changes.