Does Facebook Make Businesses Any Money?

#1

Post by acconrad » Sun, Apr 10, 2011, 3:17 PM UTC

Does Facebook Make Businesses Any Money?
readwriteweb.com

Re: Does Facebook Make Businesses Any Money?

#2

Post by chopsueyar » Sun, Apr 10, 2011, 5:06 PM UTC

The report leaves hope for certain types of businesses, who it says may be in a better position to make money from their Facebook presence. Among them are what they call "small pure plays", small businesses for whom "Facebook is the 2011 version of Yahoo Merchant Solutions or eBay ProStores."

Can Facebook process payments for third-parties?

Re: Does Facebook Make Businesses Any Money?

#3

Post by kindlyviking » Sun, Apr 10, 2011, 5:22 PM UTC

"Of the 24 companies interviewed, only 7% cited social networking as one of their most effective sources of customers."

That's 1.68 companies. Oops.

Re: Does Facebook Make Businesses Any Money?

#4

Post by avdempsey » Sun, Apr 10, 2011, 5:41 PM UTC

chopsueyar wrote: post #2

The report leaves hope for certain types of businesses, who it says may be in a better position to make money from their Facebook presence. Among them are what they call "small pure plays", small businesses for whom "Facebook is the 2011 version of Yahoo Merchant Solutions or eBay ProStores." Can Facebook process payments for third-parties?

It sure can, with Facebook Credits. Today, the margin is a little high for physical goods, but it works well for virtual goods.

Re: Does Facebook Make Businesses Any Money?

#5

Post by zyfo » Sun, Apr 10, 2011, 5:46 PM UTC

kindlyviking wrote: post #3

"Of the 24 companies interviewed, only 7% cited social networking as one of their most effective sources of customers." That's 1.68 companies. Oops.

Looking at the diagram it says 7% out of 102 online retailers. Which, slightly rounded of, is 7 online retailers.

Re: Does Facebook Make Businesses Any Money?

#6

Post by fooandbarify » Sun, Apr 10, 2011, 6:09 PM UTC

It is obvious that Facebook makes some businesses lots of money (see: Zynga). It would be more interesting to know who is making money, and what their business models look like.

Re: Does Facebook Make Businesses Any Money?

#7

Post by [deleted] » Sun, Apr 10, 2011, 7:02 PM UTC

fooandbarify wrote: post #6

It is obvious that Facebook makes some businesses lots of money (see: Zynga). It would be more interesting to know who is making money, and what their business models look like.

[deleted]

Re: Does Facebook Make Businesses Any Money?

#8

Post by suking » Sun, Apr 10, 2011, 7:09 PM UTC

Our company cannot get their ads to work - the quality is horrendous vs. AdWords/MSN.

Re: Does Facebook Make Businesses Any Money?

#9

Post by jkuria » Sun, Apr 10, 2011, 7:33 PM UTC

I know affiliates who have made up to six figures a day on Facebook in some months but they are not going to write about it because they don't want competition.

Re: Does Facebook Make Businesses Any Money?

#10

Post by dageshi » Sun, Apr 10, 2011, 8:08 PM UTC

social media = branding search = customer acquisition