Apple showing signs it may soon launch a search engine
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Re: Apple showing signs it may soon launch a search engine
#2> It is clear that Apple has started to return search results within Spotlight Search and is completely bypassing Google altogether.
This isn't new in iOS 14, Spotlight has had a basic web search (supported by Apple's crawler) for several years.
Re: Apple showing signs it may soon launch a search engine
#3> It is clear that Apple has started to return search results within Spotlight Search and is completely bypassing Google altogether. This isn't new in iOS 14, Spotlight has had a basic web search (supported by Apple's crawler) for several years.
Same with Siri Suggestions, although they may be taking on a larger role in iOS 14 and macOS Big Sur.
Re: Apple showing signs it may soon launch a search engine
#4If they do it, we'll hear more about how anticompetitive Apple is being. Maybe so... but it's funny because if anyone has a monopoly on anything it's Google and search.
Re: Apple showing signs it may soon launch a search engine
#5It's always a tempting story - Apple have the resources, they could make a lot of money from making it the Safari and iOS default, and they're pushing in to services for growth, but people have been suggesting that Apple will launch a search engine "soon" for at least a decade. It hasn't happened yet and there's no particularly significant reason to believe it'll happen now.
That said, it would be nice if Google had some proper competition to drive innovation for once. Search really hasn't changed in any fundamental or even noticeable way for a long time.
Re: Apple showing signs it may soon launch a search engine
#6If it's anything like Siri, I'll pass.
Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
Re: Apple showing signs it may soon launch a search engine
#7> It is clear that Apple has started to return search results within Spotlight Search and is completely bypassing Google altogether. This isn't new in iOS 14, Spotlight has had a basic web search (supported by Apple's crawler) for several years.
Same with Siri Suggestions, although they may be taking on a larger role in iOS 14 and macOS Big Sur.
Right — this article seems pretty uninformed. I don't think there's a reason to believe Apple is any closer to launching a search engine now than they were 3 years ago.
Re: Apple showing signs it may soon launch a search engine
#8~1/5 of Apple's Services revenue comes from having google be the default search ($9-10B per year), so I wonder if this new search will coincide with them ramping up their own search ads business [https://9to5mac.com/2019/11/15/apple-ad-revenue/]
Re: Apple showing signs it may soon launch a search engine
#9It's always a tempting story - Apple have the resources, they could make a lot of money from making it the Safari and iOS default, and they're pushing in to services for growth, but people have been suggesting that Apple will launch a search engine "soon" for at least a decade. It hasn't happened yet and there's no particularly significant reason to believe it'll happen now. That said, it would be nice if Google had…
My take is that the timing is perfect, so the rumor is likely true, but that Apple is going to screw it up royally.
This is a great time for a big competitor to start a search engine. Google's reputation and search quality aren't what they used to be. Google is also in a MS antitrust situation, where they have to fight with a hand behind their back.
If Apple were to work with others to set up some sort of "search foundation," I'll bet its search product could mop up a lot of the search market. As a result, Apple would have more leverage over Google, and more momentum. They'd have some measure of control over the user experience, even via a shared "foundation".
But that's not what is going to happen!
Apple management is going to release some weird, overly strategic product with Apple-branding all over it. Users don't want a "Siri" or "Spotlight" or "Apple" branded search engine (assuming Apple isn't so deliriously drunk on "clever strategy" that they don't make search an "app" instead of a webpage). It will also detract from Apple's "privacy" messaging, because they'll not only be pushing users aggressively to store all their data in iCloud, but also appear to have access to users' search histories.
I think Apple's search engine is going to fail horribly, despite fate giving them a golden opportunity to plough into Google's market. Apple is going to "sherlock" itself.
Re: Apple showing signs it may soon launch a search engine
#10Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.