Earlier quoted context omitted.
I wouldn't be surprised by a long-range cruise altitude around FL300, but if it was FL450 I'd be extremely surprised. If the plane achieves the advertised 20mpg on a hypothetical 4500-mile flight at FL500, but only makes a small fraction of that on a more realistic 400-mile regional hop at FL210, it's not really a practical success. (Aside: the advertised range seems like drastic overkill for something designed to of…
The whole business case for this vehicle is that it enables extremely low cost granular travel between distant city pairs. The short regional hop is not its target market. It’s designed to be competitive with commercial air travel.
Still, "low cost" is relative to a chartered private jet--which, emphatically, is not a service that people purchase because it's the most economical option--rather than a commercial airliner (although, if true, the SFC per passenger of the Celera would be in the same ballpark as modern commercial airliners, which is very impressive). The average domestic flight is under 1000 statute miles (https://www.bts.gov/content/average-length-haul-domestic-fre...), so this plane needs to offer compelling efficiency gains at ~500-1500 mile ranges in order to compete with existing services, unless they're strictly planning to fill the niche of one-leg, long-range flights that existing private jets don't have the legs for.