TL;DR: I agree with the article and add some rants of my own.
Users will go to extremes to take back control of their magic rocks.
Source: I finally bought my next-ten-year upgrade PC (old PC was sandy-bridge mobile era), and I installed, not the OS that I've known since the day my father explained to me that this is called a computer and that is called a start button and oh look this is clippit, ignore him, but the fussy, free OS that computer supernerds use called Linux, specifically KDE-flavored Fedora.
I don't have a Windows VM (it'll be W7 SP1 RTM), since my old main machine now sits to the side 'in case I need it' which so far I've been able to escape (ok I used Windows for balena etcher since it was already installed there) _needing_ to use Windows.
Why all this pain and trouble and new system? Because I read way too much Hacker News? Probably? But mostly because Windows 95, 98 SE, 2000, XP, Vista (it meant well, even if terrible), 7, all had one thing in common - they reported to the user.
Read the Windows UX Experience guidelines book (I have bought a hard copy), they cover the same things listed in the article, no surprises, if you change stuff, users better be able to wave away your changes until they are ready to change.
Windows 10 does not report to the user. It reports ON the user to Microsoft. And updates when it wants to. And unsets settings in hopes you're too stupid to notice. What are you Windows, Luigi from the Cars movie? "You don't know what you want, _I_ know what you want...white-wall tires!" (which is not what we want)
This is not just me being a burnt out anti-Microsoftie either. I still defend Office 2010, Windows 7-era products, I love the idea of the courier device, and I'm so enamored with that better era of user-owned-devices, I will probably buy a MS Surface Neo (so I too am imperfect / complicit in enabling Microsoft's bad behavior).
I don't use SaaS that I don't pay for, and if I do pay for it, I have local copies. That's why I avoid the likes of Roam/Notion/whatever-newest-notetaking-app-of-the-week-on-HN like the plague. I put data in, one day it's all gone. Nope.
Users may be seen as / actually be ignorant, unwashed masses who don't know the difference between forward slash and backslash, or Firefox and IE, but eventually, even they learn that updates = pain, annoyance for no benefit _to them_, only to benefit the management and product owners of the software shop.
When they turn off / block updates, they've spoken, and I agree with them, that the way you / we are doing updates today is wrong and needs to be changed.