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Facebook says Apple’s new iPhone update will disrupt online advertising

wsj.com

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Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#51

Post by robterrell »

czzr wrote: post #45
robterrell wrote: post #41

Earlier quoted context omitted.

I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ad…

Advertising existed before detailed tracking, and can exist perfectly well without it. Perhaps it will be a little less effective, but we do not need to optimise our society to increasing the effectiveness of advertising.

Would you not call Apple Search Ads targeted? This looks similar to Facebook's ad targeting system: https://searchads.apple.com/advanced/

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#52

Post by FalconSensei »

moonbug wrote: post #44
robterrell wrote: post #41

Earlier quoted context omitted.

I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ad…

> but if you are in the business of making an app that's your mistake, right there.

So you don't use a smartphone? With apps? That people make?

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#53

Post by Grustaf »

robterrell wrote: post #51
czzr wrote: post #45

Earlier quoted context omitted.

Advertising existed before detailed tracking, and can exist perfectly well without it. Perhaps it will be a little less effective, but we do not need to optimise our society to increasing the effectiveness of advertising.

Would you not call Apple Search Ads targeted? This looks similar to Facebook's ad targeting system: https://searchads.apple.com/advanced/

Haha no.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#54

Post by master_yoda_1 »

robterrell wrote: post #41
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ad…

yeh don't fk individual privacy for ads, and let a sht company like FB make billions of profit

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#56

Post by hector_vasquez »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

I would rather pay for software with money than with privacy. Which is the precise option Apple is offering by allowing users to opt out of sending private data to Facebook and other advertisers. If you like giving your private data to advertisers, by all means, opt in.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#57

Post by tima101 »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

> Get ready, as a user, to pay for these apps which were once free.

A user will prioritize apps by value and pay for those that provide most value. Developer of valuable app will get paid. Is this a bad thing?

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#58

Post by saagarjha »

robterrell wrote: post #51
czzr wrote: post #45

Earlier quoted context omitted.

Advertising existed before detailed tracking, and can exist perfectly well without it. Perhaps it will be a little less effective, but we do not need to optimise our society to increasing the effectiveness of advertising.

Would you not call Apple Search Ads targeted? This looks similar to Facebook's ad targeting system: https://searchads.apple.com/advanced/

No, Search Ads is keywords targeting, not "we build a whole profile of you and then use that". It has its own issues, but they're not the ones you have with Facebook's solution.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#59

Post by Grustaf »

I highly doubt that facebook ads could become “less relevant”. I mostly get ads from Wish for weird contraptions that I can’t even tell what they’re for, and some very specific heavy machinery for thousands of dollars that i also have no idea what it’s for. Pneumatic drills? Miniature combine harvesters? Lately it’s been supplemented with ads for romantic Indian movies and wedding dresses. And I’m a married Scandinavian male.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#60

Post by makecheck »

I see nothing wrong with returning to older models of advertising: you buy simple ads (like pictures or text on web sites, or audio during podcasts), with zero scripting attached, and no video. And you track them in obvious ways (e.g. special codes at checkout, or you simply ask “how did you find out about us?”), which still gives a clue which ads were effective.

The entitlement of these ad companies to their obscene revenues and invasive methods is insane. Facebook’s “disruption” is hardly a problem I care about. Maybe the Internet will finally be usable again if we have a little more disruption.

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