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Facebook says Apple’s new iPhone update will disrupt online advertising

wsj.com

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Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#31

Post by spaced-out »

actusual wrote: post #14

This change seems like it will have the unintended consequence of transferring more power into the hands of large advertisers. For one, this breaks company's (advertiser's and 3rd party data aggregator's) ability to link customers to campaigns, which effectively pushes measurement back to the advertising platform who have an inherent conflict of interest. They are selling the ads, and telling you how efficient the ad…

It seems like that logic could apply to any change that would improve the users' privacy. The best thing for small ad companies would probably be if everyone's data was completely public, that would surely minimize the barrier to entry!

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#33

Post by mumblemumble »

risyachka wrote: post #10
l1ghthouse wrote: post #6

Earlier quoted context omitted.

Finally!

You won't get less ads, they just won't be targeted.

I'm even fine with being targeted, as long as they're not personally targeted.

Want to serve up ads for yarn when I'm browsing Ravelry? Cool.

Want to try to sell me your series of graded readers for language learners when I'm using the Duolingo app? No problem.

Want to set up a giant dragnet surveillance operation and then cross-link all the bits of information you collect about me into a giant profile that you can feed into a horrendous rat's nest of math you barely understand, but can plausibly deny you weren't aware was subtly profiling me based on indicators of my race or sex, in order to decide whether or not you want to try to track me down and sell me on some fancy mail-order-only brand of underwear while I'm at work? Let's slow down here.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#34

Post by breakfastduck »

curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

Quite possibly the least polarising move Apple has ever made.

I can’t think of a single reason as to why adding the prompt is a bad idea.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#35

Post by alleyshack »

ianferrel wrote: post #28
marbletiles wrote: post #24

Looks like they're going to refuse to comply with it, in fact: https://twitter.com/rjonesy/status/1298662658934222848

Can someone more familiar with what's going on here explain that statement? It's not at all clear to me what they're saying.

If I'm reading both the Apple prompt details and the Twitter statement correctly, what that tweet is saying is that Facebook will not request access to the IDFA at all, and will also not allow developers using Facebook's SDK to request it. This means they won't trigger ("adopt" per the tweet) the prompt notifying the user of tracking, since they aren't using the IDFA to track anymore.

The rest of the tweet goes on to describe how to comply with that policy from Facebook, and to suggest alternate methods for developers to track users on iOS, including Facebook Login or Advanced Matching.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#36

Post by orbifold »

risyachka wrote: post #10
l1ghthouse wrote: post #6

Earlier quoted context omitted.

Finally!

You won't get less ads, they just won't be targeted.

Which means Facebook will be able to charge less money for it, so hopefully their relevance will decline over time.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#37

Post by coliveira »

risyachka wrote: post #10
l1ghthouse wrote: post #6

Earlier quoted context omitted.

Finally!

You won't get less ads, they just won't be targeted.

Excellent, I don't want companies creepily looking at my every move. The fad of "targeted ads" is just a bad excuse for intrusive technology. I don't want companies knowing my interests or what I want to buy, unless I decide to do so.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#38

Post by fwiwm2c »

curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps move to other models which lets Apple extract more value.

Get ready, as a user, to pay for these apps which were once free.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#40

Post by gberger »

curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

In what market are Apple and Facebook competitors?
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