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So maybe we will stop being put into echo chambers and radicalized to hate our neighbors? Maybe we will stop having so many clickbait articles written by journalists? Other business models for the win!
For one, this breaks company's (advertiser's and 3rd party data aggregator's) ability to link customers to campaigns, which effectively pushes measurement back to the advertising platform who have an inherent conflict of interest. They are selling the ads, and telling you how efficient the ads are.
Additionally, the only companies that can do battle with Apple to find loopholes/engineering solutions to this change are the companies that are (a) very large, (b) have the resources and talent to throw at the problem. There are several third party data providers that are basically toast now.
Edit: I don't work for FB, but I do build ML lifetime values models, which will get much harder after this change is made.
Can somebody tell what changes are they talking specifically?
Source: https://techcrunch.com/2020/06/22/apple-ios-14-ad-tracking/
Can somebody tell what changes are they talking specifically?
In this specific example things like AppleSignIn with the option of using a fake/relay email while signing in.
Facebook proposed a similar system but then abondoned it when they realized it harmed their business model.
Can somebody tell what changes are they talking specifically?
It seems to be the unique ID used for targeted advertising. iOS 14 requires user opt-in before the IDFA can be used by third-party apps for advertising. This, I believe, is what Facebook is crying foul about.
So maybe we will stop being put into echo chambers and radicalized to hate our neighbors? Maybe we will stop having so many clickbait articles written by journalists? Other business models for the win!
People like echo chambers, they go out of their way to self select into them.