> What Facebook sells is the ability to control the course of society.
You were more on target when you praised the efficacy of FB's advertising products, bleepblorp. Unfortunately, FB doesn't offer any way to control the course of society except to hasten its decline by overwhelming users with crap.
Neil Postman anticipated this in 1985, when he explained that America had not succumbed to Orwell's dystopian 1984 vision, but rather, had become something more akin to Huxley's Brave New World:
“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egotism.
Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with indulgences, trifles, and vanities."