Question for the solo founders out there: How much certainty or revenue did you have before quitting your job? I’m in the common dilemma of not being able to leave my job because my business isn’t making money. But my business isn't making money because I’m working 10 hours a day for another company and don’t have time to work on my business.
Persisting as a solo founder
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Re: Persisting as a solo founder
#92Earlier quoted context omitted.
While I agree with the sentiment of #1, I would argue that sales are more important than marketing at this stage. You can spin your wheels “learning SEO” and “creating content” with very little tangible results. In the beginning, sales + product are just about all that matter.
Sales without marketing isn't the best strategy, it literally turns you into a one man[selling machine where everything is based on your time. Marketing develops channels of customers.
Given that, do you have any recommendations for developing channels of customers? I haven't really hired for marketing before - what should I be looking for in that role?
Re: Persisting as a solo founder
#93Solo founder here. Make a product that people want and are willing to pay for. The product may be in what appears to be a crowded field. Identify niche opportunities or cases where an established leader is doing a poor job. It's fine to do some consulting on the side to pay the bills. Of course it will take time away from the product you are building; just be able to recognize when it's too much and scale back consul…
I’d love to check it out. I bet others here would as well.
Re: Persisting as a solo founder
#94Solo founder here. Make a product that people want and are willing to pay for. The product may be in what appears to be a crowded field. Identify niche opportunities or cases where an established leader is doing a poor job. It's fine to do some consulting on the side to pay the bills. Of course it will take time away from the product you are building; just be able to recognize when it's too much and scale back consul…
Re: Persisting as a solo founder
#95Earlier quoted context omitted.
While I agree with the sentiment of #1, I would argue that sales are more important than marketing at this stage. You can spin your wheels “learning SEO” and “creating content” with very little tangible results. In the beginning, sales + product are just about all that matter.
Both can be important and it really comes down to who your customer is. For B2B (SME+) - Absolutely invest in Sales. Worth mentioning that it isn't too hard hiring seasoned sales professionals, with existing relationships who are trying to find their next career move etc. They'll often agree to a higher commission payout in-lieu of a base salary. This doubles up as a good way to get feedback from the market. For B2C…
Re: Persisting as a solo founder
#96Repeat founder here. But I always have same co-founder. Startup is an emotional experience so my suggestion will be get someone passionate (not money minded).
Can you pls also suggest starting guide for Naval's meditation challenge.
Re: Persisting as a solo founder
#97Repeat founder here. I always do with same co-founder. Startup is an emotional exp. My recommendation is to get a co-founder who is passionate and not in for money.
Also, can you pls post Naval's meditations starting guide?
Thanks
Re: Persisting as a solo founder
#98Re: Persisting as a solo founder
#99Solo founder here. Make a product that people want and are willing to pay for. The product may be in what appears to be a crowded field. Identify niche opportunities or cases where an established leader is doing a poor job. It's fine to do some consulting on the side to pay the bills. Of course it will take time away from the product you are building; just be able to recognize when it's too much and scale back consul…
Re: Persisting as a solo founder
#100This is my 35th month as a sole founder. A few things I did to fight "loneliness" as a sole founder:
1, Invested in productivity. Life is not easy, so you should treat yourself well :) I spent time building scripts to make dev & ops easy. I rented a WeWork desk (first 6 months), then upgraded to a private office (2 years), then moved out wework (recent 6 months, due to covid-19). I bought SaaS products from other companies - I like spending money to save time.
2, Make it easy for others to contact myself. I put my contact on every page of my website [1]. The happiest moment of my day is always the time when I talk to inbound emails from some strangers. Yes, there will be trolls, but most people are nice & with good intention. Nowadays, I spend at least 1/3 of my time reply emails everyday.
3, Share progress on the Internet. I write a monthly email newsletter to report my progress [2] and some blogs to share my experience & thoughts [3], which help me make some friends on the Internet :)
4, Meet people offline. Quite a few of my former coworkers are doing startups now. We hanged out a lot pre-COVID-19.
5, Unfollow some people on social media (e.g., LinkedIn, Facebook…) and avoid seeing news from TechCrunch and other unhealthy VC-focused online media. Avoid status game.
[1] https://www.listennotes.com/