Earlier quoted context omitted.
The face with a mountain with coincidental lighting. Everything else has very plausible natural explanations as well. You're hearing footsteps and hoping for zebras when it's probably horses.
Human neurology is optimized to see and recognize faces, so of course anything facelike will look like a face. Faces in clouds, faces in the uneven paint on drywall, the Man In The Moon.
Real aliens stand a good chance of being unimaginably, perhaps even invisibly, alien.
What are the odds that in a galaxy that is billions of years old, first contact will be an encounter with a contemporary-ish technology straight out of a 20th century science fiction novel?