Earlier quoted context omitted.
Perfectly fine. This is why the MSRP - Manufacturer's Suggested Retail Price - or RRP, Recommended Retail Price, is common practice. The manufacturer publishes the suggested price on the box itself, so if a store tries overpricing by 30%, you know just by looking at the box that you're paying more than you should and should shop elsewhere. https://www.investopedia.com/terms/m/manufacturers-suggested...
Well, the App Store shows manufacturer suggested price. A manufacturer still doesn’t get to advertise the wholesale price nor do they get to advertise that you can get it cheaper somewhere else. I fail to see how the MSRP is relevant. The question was quite simple. Can I sell an item in Best Buy or GameStop and advertise in their store that a customer can get it cheaper online?
Your entire line of reasoning seems ridiculous to me, but even granting most of your premise, the wholesale price would be the price companies sell their software at with bulk discounts (purchasing 100+ seats instead of 1). What ancestors are referring to are the single unit sales price set by a company absent outside pricing interference by Apple, which is absolutely the MSRP equivalent.