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Apple announces Apple Music radio

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Re: Apple announces Apple Music radio

#2

Post by avolcano »

They've been running Beats 1 for the last 5 years (now rebranding to just Apple Music 1). I like the idea of a pop & pop-adjacent radio station with a lot of different shows for different subgenres (it's obviously patterned after BBC Radio 1), but it never seemed to have the "right" mix of variety, and unlike Radio 1 it didn't really have any tentpole stuff to center around (like e.g. Essential Mix), just a lot of random short-lived celebrity-presented shows. Adding country and pop hits stations isn't exactly going to improve it, but I assume that's for people who found it a bit too left-field.

Kind of astonished it's quietly been on air for so long, and I wonder if the rebranding means they're actually going to revitalize it in some way or if this is just going to lead to them quietly dropping the more interesting aspects of it.

Re: Apple announces Apple Music radio

#5

Post by akshayB »

They need to re-ramp the UI/UX on Apple music app. I have been using it for fairly long time and you can see how other competition like Youtube/Spotify have much nicer recommendations and ease of use. Some sort of streamline and unification needs to happen.

Re: Apple announces Apple Music radio

#9

Post by at-fates-hands »

thrwn_frthr_awy wrote: post #6

Beats 1 has been the free version of Apple Music service for some time, but no one really knew that because of disjointed marketing/branding. This is a good step in unifying the services into a cohesive set of offerings.

That's an interesting point.

I just switched back to iOS about a year ago and I haven't seen an ad for it in the app store or had it recommended for any of the music players I've test driven since I switched back.

I'm not sure if that's just bad marketing or is it Apple not pushing its own products in the app store?

Re: Apple announces Apple Music radio

#10

Post by cityzen »

BitwiseFool wrote: post #7
afwaller wrote: post #3

Looks like they’re killing off the beats brand…

I was confused as to why Apple would buy beats as a brand when they were clearly planning around AirPods and Apple Music. I'm sure that combo would have beaten Beats with enough time.

It was more about Jimmy Iovine and Dre and less about headphones. They had a star team, Ian Rogers, Jimmy Iovine, Dr. Dre and Trent Reznor as creative director... and somehow we ended up with Apple Music. sigh
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