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Show HN: NationBuilder, my startup just launched

nationbuilder.com

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Re: Show HN: NationBuilder, my startup just launched

#91
post #25

This has a lot of potential. Only problem I see is the pricing. You should be doing 4x what you currently have.

Also, you will greatly anger your potential corporate customers by explicitly charging them 25x more for the same services. Instead, devise a pricing scheme that herds corporate customers into the high price tier.

Re: Show HN: NationBuilder, my startup just launched

#92
post #6
post #3

Feedback: It wasn't immediately clear to me who this is for. A big headline telling me "Online Campaign Management for Civic Leaders and Candidates" would be helpful.

It's not just for civic leaders or candidates. While we built it with an eye on the non-profit and political world, it could also be of benefit to independent creators of all types -- artists, musicians, advocacy groups, small businesses, sports teams, public speakers, etc. Anyone who is a leader or creator with a following.

Groupon Started as ThePoint-- for anyone who wanted to do a tipping point style campaign for anything.

Focus and then expand-- don't try to boil the ocean. Think Amazon (books first), Craigslist (SF first), Facebook (college kids first). How you position at first doesn't lock you down.

Re: Show HN: NationBuilder, my startup just launched

#93
Really interesting.

When I arrived at the site I had no idea what it was for. After reading the first and second pages I _still_ had no idea what it was for... but for some reason I didn't care. I began to form this idea in my head that 'nations' referred to 'eco systems' and that this site was a fully integrated Internet presence for a startup. E.g. an easy way to have a Web site, forums, integrate social networking into everything and have it all beautiful at the same time.

It was only once I read the HN comments that I realised it was for a more political market. It just amused me that looking down that sidebar I made pretty much everything in my head apply to startups... "co-ordinate volunteers? are they talking about open source projects?" ;-)

Anyway, those are just my initial thoughts. A very interesting vertical you've _actually_ aimed for.

Re: Show HN: NationBuilder, my startup just launched

#94
post #14
post #6

Earlier quoted context omitted.

It's not just for civic leaders or candidates. While we built it with an eye on the non-profit and political world, it could also be of benefit to independent creators of all types -- artists, musicians, advocacy groups, small businesses, sports teams, public speakers, etc. Anyone who is a leader or creator with a following.

I'd brand those as different companies with slightly different designs, built on the same platform to cater to the market. A politician is more likely to sign up to an awesome service for managing political campaigns , and an artist is much more likely to sign up for a service to handle her public image that setes out to help manage gallery showings (and not just "gatherings" or "political events").

Remember all of patio11's comments around SEO as well. People will search on the problem they want to solve:

"How can I manage my political campaign?" "How can I promote my music?"

Re: Show HN: NationBuilder, my startup just launched

#95
When I'm using Flashblock the flash at the bottom of your site is huge: http://nationbuilder.com/start

When I accept the flashanimation it works, but you may want to look into it sometime.

And btw: the "start your trial button" looks (in my opinion) more like web 1.0 than 2.0, with all those gradients and strong colors.

Keep it up, looks good!

Re: Show HN: NationBuilder, my startup just launched

#97

I think you'll find the size of the market, measured by number of customers, to be much smaller than you think. I say this because your pricing seems very low. This is obviously a very comprehensive solution and complex software. The individual components from 3rd parties would be much more expensive if they were used separately, (e.g. MailChimp, CRM, etc.) so I think you should price based on what the cost of all th…

This is one instance where in my experience the smaller market makes for a more focused target. There is plenty of work to be done in the political/civic/grassroots arena.
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