While I don't like Apple's 30% cut on multiplatform/subscription products, I think Epic's real motivation here is to run their own App Store, build a bigger moat and get the profits themselves (they take 12% cut, 5% if you use Unreal Engine, from developers in their store). They also make exclusive deals, bribing developers with funding/marketing support, so that the games can only bought in their store for 6-12mo. C…
I'm going to heavy push back against both-sides-isms here. > I think Epic's real motivation here is to run their own App Store Yeah, you're right. That is the outcome that we want. We want multiple stores on iOS. I thought advocates for this position had been really clear, but maybe we haven't been clear enough. For the record, we want there to be multiple app stores on iOS. > build a bigger moat and get the profits…
The problem is that if there are multiple app stores, it encourages a race-to-the-bottom for the app stores -- why go through Apple's store with all its vetting if you can release to the Epic store instead?
So, yes, the worry is exactly that another company might offer better terms to developers -- because sometimes, those terms don't matter to users (e.g. the cut between the app store and the developer), but other times, those terms are absolutely at a cost to the users.
If Epic has a way of offering multiple stores, while preventing that race-to-the-bottom from impacting the user experience, it'd be wonderful. But that doesn't seem to be what Epic is pushing for; Epic seems to be pushing for their own profit at a cost to Apple (which is fine, IMHO -- it's just business) and to the iOS ecosystem (which is much less fine, IMHO).