For the health of society, all recommender algorithms have to be daylighted. For a start. Yes, the gamification will be terrible. So what? Is maximal advertising revenue for monopolies societally important? Every other efficient open market is heavily regulated. Accountability, transparency, fair play, information symmetry, prohibit self-dealing & conflicts of interest, tort, etc. Right now we can't even imagine appl…
I don't really see how gamification being terrible will only cause ad revenue to drop. Surely it will also make the results worse and less relevant to you?
As in, if SEO spam managed to take over the top results of major queries, it doesn't just drop ad revenue but actually makes Search suck, right?