Show HN: measure curiosity of your website users • Hacker News Board

Re: Show HN: measure curiosity of your website users

#31

Post by ytNumbers » Wed, Apr 06, 2011, 3:09 PM UTC

rokkrulec wrote: post #20

michael_dorfman wrote: post #18

Earlier quoted context omitted.

I think this looks absolutely brilliant, and plan on trying it out, as soon as I can figure out how to adapt it to my needs. You see, I have an e-Commerce site, so it doesn't do me any good to have a printable coupon with a QR code. What alternatives do you guys suggest in this case? Also: where do the emails you collect on the coupons go?

1. for e-commerce, besides collecting emails for a newsletter, you could put a keyword to a coupon with which visitors can claim discount on your site. 2. you can download e-mails in CSV in your statistics link tell your e-commerce site URL and I'll see if I can get any ideas

> you can download e-mails in CSV

I tried doing that in your example demo, and got an error message of: ERR1.

I'm just trying to be helpful here. Your service has a lot of potential. I'm sure you guys will do great!

Re: Show HN: measure curiosity of your website users

#32

Post by rf45 » Wed, Apr 06, 2011, 3:11 PM UTC

rokkrulec wrote: post #21

rf45 wrote: post #11

Earlier quoted context omitted.

CTR for badges was like 8% with all the timing and randomness tweaks. Since coupons are not used to drive traffic to other sites we also measured newsletter signup and the engagement was mindboggling 3.5%

This is pretty AWESOME CTR and engagement. I mean, where is the catch ?

Banners and such are PUSH for a customer, he didn't do any action to call the stuff in his eyesight. Coupons are just tingling at the side and if a curiosity makes a user to click on it, this generates PULL effect and he is more likely to engage with a coupon. Or in the other words, this means coupons are a holy grail of advertising :D

Re: Show HN: measure curiosity of your website users

#33

Post by mihar » Wed, Apr 06, 2011, 3:18 PM UTC

ytNumbers wrote: post #31

rokkrulec wrote: post #20

Earlier quoted context omitted.

1. for e-commerce, besides collecting emails for a newsletter, you could put a keyword to a coupon with which visitors can claim discount on your site. 2. you can download e-mails in CSV in your statistics link tell your e-commerce site URL and I'll see if I can get any ideas

> you can download e-mails in CSV I tried doing that in your example demo, and got an error message of: ERR1. I'm just trying to be helpful here. Your service has a lot of potential. I'm sure you guys will do great!

We're looking into it. Thanks for the good wishes.

Re: Show HN: measure curiosity of your website users

#34

Post by wlievens » Thu, Apr 07, 2011, 7:01 AM UTC

mihar wrote: post #2

Here's some background: When developing new advertisement format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns was that, if you put random badges on the edge of the screen, people will tend to click on them out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure will…

Mihar: your startup (popify.me) isn't in your profile. Add it there.