Earlier quoted context omitted.
You talking to Google or News Corp? You're flipping a single-sided coin. Heads you lose, and that's the only option.
Is News Corp pretending it doesn't turn any profit by offsetting it to an Irish entity? I always understood it's deliberately run at about breakeven, it's a political tool, not a money-making enterprise.
Well, that's worse, or at least no better, and makes it much harder to defend the writing of new laws to protect it (except when you're the one both writing the laws and using the tool). Just writing that makes my skin crawl.
Admittedly, that's a different topic to tax avoidance though.