The real mystery is why nobody has ever been able to do better search than Google, or at least just as good. Of course search is really hard, but how is it possible that huge companies with nearly infinite money and talent (MS / Apple / Amazon) were never able to do it? MS actually tried; it's unclear if the others even gave it a thought. The rest of Google is different. I use Gmail but could easily switch. I've not…
Maybe because google's market is everyone, disruption can no longer exist?