Somehow, I think these kinds of "clever" QR codes would be less used. Most people aren't going to even notice that they are legit QR codes. QR codes are already underutilized enough, at least in western countries. Cool idea, though!
It’s my opinion that underutilization is because of application rather than any more ephemeral thing like appearance. QR codes haven’t had a killer app yet, and they tend to be used for marketing rather than any critical tasks that rely on the qualities that make it a useful technology. My guess is this will change as it’s become more or less a requirement to have a cell phone to function in western society.
They are also very popular in China, the dang things are on just about every surface.