Earlier quoted context omitted.
Because the goal is compliance, not to put companies out of business. When the laws were first enacted everybody was screaming that it was just to put companies out of business. Now they are wondering why the small initial fines. It's simple: change your ways and use the initial fines as a wake up call. If you then do not wake up and persist the fines will get heavier and heavier until you will pay attention. A Dutch…
Imagine if we lived in a society where you were given a small fine for the first time you commit murder and then life imprisonment for the second offence. This may lead people to believe that murder is a serious but forgivable offence when it is not. That’s my first argument: small fines play down the seriousness of the “crime”. My second argument is the efficiency of using capitalism to fight capitalism. Take money…
We do live in that society. For example, the first few time you get caught speeding, you get a warning or a ticket with a fine. Keep getting caught speeding, and you lose your license and/or go to jail.