Earlier quoted context omitted.
> Well, every app would easily be able to offer you a 25% discount (30% - 5% to account for transaction fees), since they would not be paying the Apple fee. Since when have companies passed on fee decreases to their customers instead of accepting the effectively free higher margins?
> Since when have companies passed on fee decreases to their customers instead of accepting the effectively free higher margins? Since companies had to compete with other companies. The moment the Apple tax is lifted, at least one company will lower prices. Other companies will be forced to follow suit. I'm not saying ALL the price decrease will be passed to consumers, but some of it definitely will. Especially since…
App developers set their prices at whatever maximizes revenue (which is often determined by testing) and the payment processing fee has no effect. It's more like Coke pricing at an airport than Coke pricing at a gas station with another gas station next door.
I expect they'd offer whatever discount maximized revenue, so the real question is how much of a discount do they need to offer to get you to switch from app store payments to some other method? Other methods are largely pretty seamless these days too, so the answer is probably not much. I expect consumers would barely benefit.
(Source: been doing games with IAPs for 13 years).