My guess is that this is a gambit to force Apple’s hand during a time when there is the most intense antitrust pressure over the App Store since it’s launch. If Apple cracks down then it’s just more fuel for the antitrust fire, and potentially evidence in court. If they allow it then it’s precedent that others can use to employ the same tactic. Either way it seems to me Epic is taking a calculated risk to induce chan…
Also, the legal standard in the US is laser-focused on whether consumer prices have gone up as a result of a company's practices. What better demonstration could Epic possibly create of how the App Store leads to price increases?
For example, you could have two businesses with 100% market share in an industry, and have a contract between the two stating "we will not provide benefits, or salaries exceeding $X, to employees in this sector" and you have zero anti-trust issues because it doesn't increase consumer prices.
Abysmal.