Earlier quoted context omitted.
It will be competing against the AMD Ryzen 4000, and most likely losing that competition.
I'd take the other side of that bet. According to the article and other related ones, both the Xe graphics architecture and the 10++ nodes are substantial bumps. But it'll be a close race, which is a piece of awesomeness we've never had in laptops before. The Ryzen 4000 is a 2019 vintage. Slightly losing against Intel's 2021 design is no shame. Comparing Tiger Lake against the Ryzen 5000 is a fairer comparison. And t…
The real factor here is the third competitor, Apple, walking in with what is expected to be a 5nm 'no cost limits' CPU that they will ship on every machine based on A14 architecture. Because they own the design and just have TSMC do Fab it's likely that Apple will intentionally put what would be a $500-$1000+ monster core-count cpu spec in every base product, stealing the war. and possibly deflating the market for victors here.