What you advertise your product as will always stick with people.
History Lesson. Back in the early 00's we all used IE and Proxomitron to block undesirable web elements. Firefox, Safari, and Netscape all existed, but IE6 was constantly forcing companies to break them.
Then, Firefox came out with Tabbed browsing and plugins, something that took IE years to catch up on. You could use adblock with firefox as early as I believe version 2 or 3 and that was very effective at blocking web advertising and undesriable elements as well as making the web more convenient to work with.
Then late 00's Google decided it wanted to be an advertising company, and its interest in Firefox changed and firefox was was pulled down the path of becoming an company selling advertising.
Today, they do things like quietly implimenting DNS in HTTPS, which we all know is aimed at ads and ad targeting. All while putting up cutsie pages with animated animals in them about their product with undertones about sticking it to the man.
The reason people flog you and your organization on the internet is they have very, very long memories and know what bullshit looks like.
Try forking firefox into a ruthlessly ad-removing, DRM abusing, secure, privacy protecting, enterprise quality version of what it is today with vastly simplified configuration options and sell it for $25 a year. Then you'll get some attention, otherwise, you're being paid to not compete.