Mozilla 2010: "join us, don't work for the man, work for mankind!" (this was their actual slogan) Mozilla 2020: "well actually, work for the man" (or woman in this case) Sadly, even with Mozilla Foundation getting 40M in donations they need the Corporation to pay the bills (including Mitchell Baker's 2.5M/y salary) The fact that this makes it less likely Firefox continues to be competition for Chrome is bad news for…
The "new focus" isn't that new, it's been the same since Baker became CEO, and it's a focus on making Mitchell Baker really, really rich. Mozilla's privacy branding is in direct conflict with Baker's vision of some kind of corporate entity that can pay her a lot of money. Apple can do this because they are filthy rich themselves, Mozilla's puny market share means that increasing their revenue will require them to use…
It doesn't have to be a hard fork.
A new community could do a soft-fork of the Firefox codebase, like Ubuntu does with Debian. (Or even like Seamonkey!)
There have been several attempts at this, but they never consolidated into a clearly-presented single alternative (like LibreOffice, Ubuntu, or Glimpse image editor).
If there is enough interest in maintaining a viable browser that isn't controlled by a large corporation, would funding for the new project emerge from the likes of Red Hat?