Earlier quoted context omitted.
It's really not. You're asking for a seafood restaurant and are given directions to various seafood restaurants. You are not shown directions to one (a link) and when you show up there, it's another (link was fake).
I disagree. We're not talking about an instance where you search for "search engine" and the first result is Google. We're talking about searching for "Bing" and the first result is Google.
If I search "apple", should I get apple.com, a Wikipedia article on apples, or recipes using apples on allrecipe.com, or something else? You see how that doesn't work? What about "caviar"? At what point is Google obligated to show you Caviar the delivery service as the first result? I say never.
Note here that I'm talking about first being first whether it's an ad or organic result.