Earlier quoted context omitted.
It's really not. You're asking for a seafood restaurant and are given directions to various seafood restaurants. You are not shown directions to one (a link) and when you show up there, it's another (link was fake).
To follow the GP's point ITO this being a protection racket: You "pay to be at the top" of that list of seafood restaurants. Let's not pretend like google aims to find you the "best" answer to your search question.
It's okay to have a problem with advertising -- I think it's pretty healthy to do so -- but this is a societal problem and not one with any single player.