It's worth constantly re-iterating that Vine [1] was shutdown by Twitter in 2017 back when Twitter was losing a lot of cash. It was available for any tech company to purchase for pennies on the dollar and was losing $10 million/month to run [2]. Vine was very popular and a lot of people were very disappointed when it was shutdown. It predated TikTok and Musical.ly and certainly had the vast majority of users for shor…
Twitter had to choose one video strategy and went with live because of Periscope and it ended up being the wrong decision.