Earlier quoted context omitted.
Agreed. See also "barriers to entry". But the one that irks me the most is — > "We’ve got lots of competitors, so don’t assume we control or dominate any market." So basically... lie ?. In search (their bread and butter), they certainly don't have "lots" of competitors and they absolutely do "dominate" the market. It's one thing to discourage the use of certain phrases. It's quite another to encourage blatant dishone…
An awful lot of Googlers don't work in search.
Anyways, a majority of Google's non-search products are intrinsically tied to their search product so it's still relevant.