Reels isn’t going to compete with TikTok in any real way for a few simple reasons. First and foremost, as a non-Instagram user, I flat-out can’t use it. A while back, when I was curious about TikTok, I downloaded it and was instantly swiping through a video feed that was already getting customized for me. I downloaded Instagram this morning and was presented with a wall to create an account. Nope. Second, TikTok is n…
> Young people want to use the newest social app that old people haven’t yet infiltrated. There are actually plenty of people over 30 on TikTok FWIW. I definitely agree that TikTok's no-login-wall NUX was wonderful. You can even watch on a laptop without logging in.
And the beauty of TikTok is that's okay. People over 30 can join the app without disrupting my feed of age-relevant content. This is unlike a lot of other social networks (e.g. Reddit) where content is shows from outside my social graph