Earlier quoted context omitted.
Marketing/business side always demand prime real-estate to push 'features' instead of just blending them into the UI. This is extra-apparent on mobile apps but FB did it on their website for years (I haven't seen what it looks like recently). It's not easy to say no as a designer but the best companies are the ones most capable of keeping things as focused on primary UX flows as possible. TikTok figured this out by m…
Let’s ship features! To heck with what users may need or want!
Facebook launches its TikTok rival, Instagram Reels
211–220 of 347 posts
Re: Facebook launches its TikTok rival, Instagram Reels
#212Earlier quoted context omitted.
Spot on. I do get how Reels could eventually be rolled into replacing Discover or even the home feed but the IGTV thing is just bizarre. Yeah let's enter a mode where you start by consuming content 3 seconds long and then suddenly some of it is an hour and you have to hold your phone awkwardly not to touch the screen while you watch it. Really feels like it belongs more in the feed part than the stories part but I gu…
IGTV content does show up in the feed also, which kinda proves your point that no one would watch it there.
Only watched one once and feel like that’s where I did.
Re: Facebook launches its TikTok rival, Instagram Reels
#213Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…
I think the trouble is that it's really hard to start a new social network from scratch, so when Facebook wants to compete in a new segment they just tack on the feature to one of their existing social products. However, as you pointed out this leads to feature creep and pushes users to simpler platforms. What I would do to solve this problem if I were at Facebook is to start new features out on an established platfo…
Re: Facebook launches its TikTok rival, Instagram Reels
#214Re: Facebook launches its TikTok rival, Instagram Reels
#215I still cannot believe that Twitter bought Vine, couldn't figure out what to do with it, shut it down, then had to bring it back as a read-only archive because there was so much popular outcry. At the time, the story was that all these other platforms like Instagram and Snapchat were adopting short videos, so Vine could not compete anymore. But obviously it was possible to compete, since an entirely new service --Tik…
Re: Facebook launches its TikTok rival, Instagram Reels
#216Earlier quoted context omitted.
People seem to underestimate how important a name can be. "Instagram Reels", "Reels", "IG Reels"... they have no buzz, they're clunky to say, and like you said, it already implies ancient uncool tech. The marketing people must have been phoning it in when they named this.
I obviously don't speak a generation but I'm in the target demo and I like the name. "Did you see X's reel the other day?" to me feels better than "Did you see X's tiktok the other day?"
Re: Facebook launches its TikTok rival, Instagram Reels
#217Facebook launched Lasso as its own app two years ago. I’m not sure if there were any differences between it and TikTok, but either way, it failed miserably. https://techcrunch.com/2020/07/01/lasso-facebook-tiktok-shut...
FB also has a Stories feature as Instagram, in turn from Snapchat, but I barely see anyone use it while everyone and their cat (literally) use Instagram Stories. Also, FB took a more advanced friend list concept from Google+ but few use or know how it works. (Like how “Acquintances” are your friends but they are pushed down by the algorithm) It is apparent that it’s hard to just shoehorn different usage patterns due…
Re: Facebook launches its TikTok rival, Instagram Reels
#218Earlier quoted context omitted.
Tiktok didn’t really exists at the same timeline as Vine so I wouldn’t say Tiktok won against it.
Vine had over 200 million active users and Twitter didn't see any potential?! TikTok has over 800 monthly active users in 3 years. I don't know what Twitter was thinking but Vine had a lot of potential. TikTok wouldn't be so big if Vine was kept alive and managed well.
TikTok is as far as I can tell not profitable either, and they’ve been burning hundreds of millions on ads as well. I’m guessing the CCP will gladly spend a few billions to have a social media platform that’s used all over the world.
Re: Facebook launches its TikTok rival, Instagram Reels
#219Earlier quoted context omitted.
Yeah it really feels like IBM in the sense that it had some really amazing engineers that built the company up, and after they left, they have just been resting on those laurels ever sense. What have they truly innovated recently?
The division they have helped foment in the US is pretty impressive.
Re: Facebook launches its TikTok rival, Instagram Reels
#220Earlier quoted context omitted.
Yeah it really feels like IBM in the sense that it had some really amazing engineers that built the company up, and after they left, they have just been resting on those laurels ever sense. What have they truly innovated recently?
The division they have helped foment in the US is pretty impressive.