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Facebook launches its TikTok rival, Instagram Reels

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Re: Facebook launches its TikTok rival, Instagram Reels

#31
it's amazing to me that the same group of people that consistently whine about unfair treatment of businesses and also china are likely the same group of people applauding the administration's taking tiktok hostage, forcing a sale with the threat of ban and wildly making up claims of what's owed to the government while u.s. companies swoop in to release competing features and for a bargain buyout.

Re: Facebook launches its TikTok rival, Instagram Reels

#32
post #9

Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…

It's like Facebook didn't learn their own lesson from... Facebook. The biggest reason I left Facebook was because the platform became a jumbled mess instead of its original clean interface. It's the reason why Facebook originally won out against Myspace and why Instagram won out against Facebook.

Yes, but were you a target audience of someone who would be clicking ads? You are not. My bet is that they do indeed monitor "ad clickers" and only will worry when these people start leaving en mass. Me and you - not so much.

Re: Facebook launches its TikTok rival, Instagram Reels

#33
post #9

Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…

It's like Facebook didn't learn their own lesson from... Facebook. The biggest reason I left Facebook was because the platform became a jumbled mess instead of its original clean interface. It's the reason why Facebook originally won out against Myspace and why Instagram won out against Facebook.

Instagram didn't "win out" against Facebook. They fulfill two different roles with a few duplicated features.

Re: Facebook launches its TikTok rival, Instagram Reels

#34
post #7

> The new product will be embedded within Instagram Oh god. It means that, like Instagram TV or whatever it was called, it will be forcibly shoved down your throat for the next half a year with nagging reminders for another year.

To easily solve this problem, uninstall all Facebook-owned applications. I know this probably seems absurd and impossible. I promise you that facebook may seem necessary when you're addicted to it but after you break that addiction you'll be left wondering what the hell you were ever thinking in the first place.

Re: Facebook launches its TikTok rival, Instagram Reels

#35
Youtube also has one, I don't remember when I first started noticing it, because I scrolled past it for a long time before opening one. On my phone, in the app, towards the top of the list of videos, is a section called "Stories and short videos". So far, there is very little compelling in there.

Re: Facebook launches its TikTok rival, Instagram Reels

#36
post #9

Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…

I used Instagram for the first time 6 months ago because I'm old, and I was shocked that an app with such a rep for elegance is such a hodge podge of features. It really feels like they just glued a bunch of 'me too' functions onto the original core app.

Re: Facebook launches its TikTok rival, Instagram Reels

#37
post #9

Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…

I used Instagram for the first time 6 months ago because I'm old, and I was shocked that an app with such a rep for elegance is such a hodge podge of features. It really feels like they just glued a bunch of 'me too' functions onto the original core app.

Once upon a time it was quite elegant. Then, like everything Facebook acquires, it grew into a bloated "why not?" monster.

Re: Facebook launches its TikTok rival, Instagram Reels

#38
I still cannot believe that Twitter bought Vine, couldn't figure out what to do with it, shut it down, then had to bring it back as a read-only archive because there was so much popular outcry.

At the time, the story was that all these other platforms like Instagram and Snapchat were adopting short videos, so Vine could not compete anymore. But obviously it was possible to compete, since an entirely new service--Tik Tok--was able to rise against them.

That said, I do think there may be a human-oriented life cycle to these sorts of social apps. Once a social platform is around long enough, it becomes the thing that old people use (since its original users grow older with it). Then the next round of teens seek a new platform--even if the functionality is the same--just so they can have it to themselves.

Under this theory, there's nothing Twitter could have done with Vine to make it beat Tik Tok, since a crucial feature of Tik Tok is simply that it's new.

The business strategy in the face of this theory would be to continuously start or buy new social platforms with similar feature sets, but each time with a new brand that is totally separate from the (older) parent brand so teens don't get scared off.

Re: Facebook launches its TikTok rival, Instagram Reels

#39
post #9

Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…

I think the trouble is that it's really hard to start a new social network from scratch, so when Facebook wants to compete in a new segment they just tack on the feature to one of their existing social products. However, as you pointed out this leads to feature creep and pushes users to simpler platforms.

What I would do to solve this problem if I were at Facebook is to start new features out on an established platform (like they already do) until they reach a critical mass. Then I would completely break the feature out into its own app with separate branding. Hopefully I could get 10-20% of the active users of that feature to move to the new app and then grow it from there.

It's a very delicate process each time you do it but I think in the long run it would diversify Facebook's revenue across many independent brands and solve the feature creep problem.

Re: Facebook launches its TikTok rival, Instagram Reels

#40
post #9

Quoting from the excellent blog post[1] submitted here yesterday[0] that stole my morning workout time: " Instagram is some strange hybrid mix of social and interest graph, and now it’s also a jumble of formats, with a Stories feed relegated to a top bar in the app while the more stagnant and less active original feed continues to run vertically as the default. Messaging is pushed to a separate pane and also served b…

I used Instagram for the first time 6 months ago because I'm old, and I was shocked that an app with such a rep for elegance is such a hodge podge of features. It really feels like they just glued a bunch of 'me too' functions onto the original core app.

> rep for elegance

Back in 2013-2014 it was a quite simple to use and elegant app. Then Facebook happened.

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