Live data from Hacker News

Introducing Instagram Reels

about.instagram.com

11–20 of 51 posts

Re: Introducing Instagram Reels

#11

at what point is competition stifled when large companies can just totally copy competition by throwing money at something. In ten years, we will have an American Samsung.

At least an American Samsung would be useful, if it means bringing back semiconductor manufacturing to the US. Better than having our brightest engineers work on copying each other's photo apps.

Re: Introducing Instagram Reels

#12
I wonder if this will work as well as Stories did. I mean, technologically it will, sure, but if you start with the customer in mind, Snapchat is not TikTok.

Instagram and Snapchat share the same market. Like Facebook, they originated among college students, and became the default platforms of that young adult demographic. Instagram copying Snapchat features is brutal to Snapchat because Snapchat power users were probably Instagram/Facebook power users as well.

TikTok and Musical.ly, as has been written to death by tech journalists, are much more dominate in a younger demographic. They're sort of unique among social platforms in their ability to do so. I wonder if Instagram has enough penetration in that demographic to really syphon off a meaningful chunk of users, or if this will just block Instagram's existing users from migrating?

Re: Introducing Instagram Reels

#13

at what point is competition stifled when large companies can just totally copy competition by throwing money at something. In ten years, we will have an American Samsung.

It's not about large competitors with deep pockets, but that network effects mean a shitty FB clone can be worth more than entire businesses designed around specific concepts.

Re: Introducing Instagram Reels

#14

at what point is competition stifled when large companies can just totally copy competition by throwing money at something. In ten years, we will have an American Samsung.

It is an interesting definition of competition if you can stifle it by allowing competitors who offer very similar or identical products.

When I was a kid that was competition.

Re: Introducing Instagram Reels

#16

I wonder if this will work as well as Stories did. I mean, technologically it will, sure, but if you start with the customer in mind, Snapchat is not TikTok. Instagram and Snapchat share the same market. Like Facebook, they originated among college students, and became the default platforms of that young adult demographic. Instagram copying Snapchat features is brutal to Snapchat because Snapchat power users were pro…

Anecdata for sure, but my younger aged family members (and their general age group) on TikTok are all on Instagram.

Re: Introducing Instagram Reels

#18

Instagram Stories were not quite a Snapchat-killer, but they did take a huge chunk of the Snapchat market share. This could be similar.

They weren't a Snapchat killer but they immediately cut off future growth and stalled it out for a solid 2-3 years.

You don't have to kill the competition in social to win, you just need to stop their growth. They can retain some percentage of users but if the growth is stalled out and you are dominate them in 5:1 marketshare it's as good as dead.

Re: Introducing Instagram Reels

#19

Copying snapchat to make stories. TikTok to make Reels. And fb originally bought Instagram. Can the big players just copy or buy every competitor at some point and remain on top?

did they hurt their competitors by copycatting stuff? It seems like tiktok has a different user base that does not overlap with the way ppl use instagram.

Re: Introducing Instagram Reels

#20
This flips the typical narrative of "Chinese companies copy our products and their government lets them" on its head. I understand why this is a valid business move, but I think that the sense of moral superiority over China that is so pervasive in conversations with Americans is even less credible now.
Post reply on HN