> How did an app designed by two guys in Shanghai managed to run circles around U.S. video apps Part of the explanation is that they weren't in Shanghai. The founders both worked full time at US tech companies in California when musical.ly was founded. musical.ly may have been founded while they were temporarily in Shanghai, but the founders were not some random people who didn't understand US culture. This is import…
What you see on TikTok reflects content that survives the crucibles of Chinese internet filtering. "Creative and Joyful" opiate for the masses. This is an often overlooked aspect of Chinese social media / content filtering philosophy that has coalesced over time - block out the bad and divisive while elevating mundane joys. It's how the 50c operates, it floods the airwaves with small happy platitudes and avoids debates because engaging and challenging controversial topics is how toxicity is produced. It's counterproductive to even try. The last thing Chinese social media platforms is designed to do is to start revolutions, encourage radicalization or sectarianism among impressionable audiences, things western social media platforms are dealing with now, and why they were blocked in China in the first place. Of course, politics and toxicity exist all over Chinese internet as well, they just get filtered / harmonized over time or never reach many eyes in the first place. It maybe a bad unitary model for governing cyberspace policy for an entire country, but it's has merits when applied to certain audiences / networks and the west should learn from it even if TikTok gets banned.