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Color.com Was Acquired For $350,000 (The Domain Name, That Is)

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31–34 of 34 posts

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#31
spends like this one make me think that we could be in a bubble.

why? when fred wilson talks about saving a few thousand dollars, these guys go out and blow a fraction of million! i mean think up something like instagram.

especially when something as memorable as fireblot.com is still available for $10

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#32
post #13
post #10

Earlier quoted context omitted.

Upvoted for hard data. Strange, though, that out of the most valuable 10 domain names, I don't recognize any as being at the top of their industry. I wonder if they got their money's worth. At least it's a fungible asset unlikely to depreciate. You'd have to do extraordinarily awful as a business to significantly lower the value of your domain name.

I have doubts about their long-term value. People enter actual urls less and less, eventually I can see the browsers ditching them completely (from the presentation layer), and then you might struggle to find anyone paying millions for .coms. Likewise the marketability of a 'dotcom' brand might fade like tech terms often do (remember when everyone used to boast about having 'CD-ROMs').

I thought a lot of the value came from SEO. I just googled "sex" and sex.com didn't come up at all. That could be because they have a link page up instead of any content. Googling "slots" at least brought up slots.com 6th.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#33
post #14
post #12

Earlier quoted context omitted.

The secret is these were not all cash sales. Many times it's an "equivalent stock swap" which is bogus. They publish large numbers for the publicity, old trick. With "color" they probably had to pay cash, so it's a real sale.

As someone with a company that has purchased 6 and 7 figure domain names, I wonder why you make this assumption. All our deals were for cash, and I have no reason to believe these listed deals were otherwise. Do you have any citations?

Mint did a six figure stock swap in their Series A in exchange for the domain. See: http://www.quora.com/What-is-the-story-behind-Mint-coms-deal...

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#34
post #17

As someone who isn’t good at SEO, is the name and domain going to be good or bad for the company? I tried to find the app on the iTunes search result list and gave up (until I found a direct link).

i don't think this name is good for SEO since it's such a generic term; but it really shouldn't matter given the amount of money they have, and being a primarily mobile app. they're coming up 10th for "color" right now, while it's cool to be able to say color.com, does it really matter? i don't think so- think they didn't need to spend close to half a mil on color+colour rather than going with something like getcolor…

I agree they would have got more brand for the buck with these domains, they can still buy them up, they have the money, and keeps it out of the hands of others.
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