“SSDs across the line with quadruple the storage” 1/4 TB of storage in the $1800 model, 1/2 TB in the $2300 one. Ugh. (So before the lower-end one had 64GB? [Edit: Nope, 1 TB Fusion Drive, thanks smnrchrds!] That would be FULL just from installing the one game the press release mentions.) What kind of magic fairy dust SSDs are they using that you can't have a sensible amount of storage space at those prices? Looking…
Most people can afford to buy an iPhone of some kind. $1000 monitor stands and expensive iMacs is what makes their brand seem luxury.