Earlier quoted context omitted.
It is, alongside limiting what you can do with their leased equipment that people think they bought.
This made me jump. You make one excellent point, with appropriately shocking language: When I can’t do what I want with my phone, I may as well be leasing it. Hmmm. But I don’t believe Apple’s business model is to spy on me.
"Location-Based Apple Ads: Your iPhone will send your location to Apple in order to provide you with geographically relevant ads on Apple News and in the App Store."
More: https://support.apple.com/en-us/HT207056
So not exactly "business model", but does it matter?