such peaks of brand interrest are quite common for new and hyped internet brands/startups. now comes the time of constant but slow(er) growth or failure.
Whatever happened to Quora?
11–20 of 43 posts
Re: Whatever happened to Quora?
#12Interestingly, a large chunk of the traffic comes from SF and the Bay Area. That leads me to believe that Quora is to a large extent a Bay Area echo-chamber.
Re: Whatever happened to Quora?
#13Earlier quoted context omitted.
Hmmm. Is this an established practice for choosing product names? (regardless of whether it was intentional in this case) Excuse me while I look up the cast list of the next James Cameron movie.
The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.
>The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate.
Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value.
As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and get some press about it.
Re: Whatever happened to Quora?
#14Earlier quoted context omitted.
The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.
> The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value. As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and…
They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.
Re: Whatever happened to Quora?
#15Earlier quoted context omitted.
> The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value. As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and…
They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.
Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.
Re: Whatever happened to Quora?
#16Earlier quoted context omitted.
They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.
Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.
The 'move on' part doesn't exactly speak well for capturing new customers. Certainly not well enough that you'd sacrifice a better, more appropriate name?
Re: Whatever happened to Quora?
#17Earlier quoted context omitted.
Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.
The 'move on' part doesn't exactly speak well for capturing new customers. Certainly not well enough that you'd sacrifice a better, more appropriate name?
Well, I guess the quality of the name is another point entirely, and the scheme might unravel there. :) I just thought it was an interesting idea. If the quora spike did come from Tron, I think it's at least interesting to consider engineering such an accident. It might be good, bad, or a wash, but IMO I think the bounces would be an overall positive. The name... that is another problem.
Re: Whatever happened to Quora?
#18TC pumped and dumped them. It will be interesting to see if they can stand on their own two feet but I doubt they will. The homepage is anti-new users, and if you register in spite of that you better subscribe to popular topics or else you'll have no new content and no reason to come back.
Re: Whatever happened to Quora?
#19Quantcast (http://www.quantcast.com/quora.com) and Compete (http://siteanalytics.compete.com/quora.com/) are better tools to measure traction. Looks like they've had a slight decline lately. With all the buzz they received early this year, I'm not surprised it's lower.
Re: Whatever happened to Quora?
#20Quantcast ( http://www.quantcast.com/quora.com ) and Compete ( http://siteanalytics.compete.com/quora.com/ ) are better tools to measure traction. Looks like they've had a slight decline lately. With all the buzz they received early this year, I'm not surprised it's lower.
Respectfully disagree - Compete and Alexa both depend on toolbars, and no techie in his right mind wants to install such a thing. Quantcast doesn't use a toolbar, but it's heavily biased towards Quantcast-aware publishers who place the QC script on their pages. Long story short: these sites are bad for measuring traffic, but especially bad for measuring tech / power user / early adopter traffic.