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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

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Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#681
post #656

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

I prefer to listen to bands that produce an excellent album every few years, vs a pile of sameness every three months. Examples: “Boy Meets Robot”, “Unwoman”, “The Darkest of the Hillside Thickets”, “Goldfrapp”, much of what is featured on “Dark Compass”. Where do people go for music like this? Bandcamp? Other places?

The Seventies.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#682
post #356

Earlier quoted context omitted.

A friend once explained this to me a decade ago. I would buy albums, but he would torrent everything. In his eyes, music has shifted to the public domain now. He said the best way to support a band now would be to buy t-shirts and go to as many concerts as you can. I still buy all my albums, but finally see his point. I mean now, all artists have their entire collection of music on YouTube. If everyone almost always…

I would say this is definitely true for big-label musicians. For independent or smaller-label musicians, they still have a large upside potential from certain retailers, like Bandcamp [1]. If you really care about them and they're listed on Bandcamp, it's pretty trivial to sign up for email announcements at an artist level, so you don't miss an opportunity to support them financially whenever they release new materia…

Bandcamp is great. If you're with a major, though, you will likely be contractually prohibited from selling through anything but the label's online store (I am).

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#683

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

A friend once explained this to me a decade ago. I would buy albums, but he would torrent everything. In his eyes, music has shifted to the public domain now. He said the best way to support a band now would be to buy t-shirts and go to as many concerts as you can. I still buy all my albums, but finally see his point. I mean now, all artists have their entire collection of music on YouTube. If everyone almost always…

Buying the albums mostly supports the music industry when you do the accounting and does little to support the actual band directly. The middlemen mostly exist to build a machine to allow people to profit from music... Which is an arguable indirect benefit to the content producers. Yet it does lead to the counterintuitive situation where a merchandise buying pirate is actually directly contributing to a bands coffers more than a law abiding citizen may be.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#684

I'm curious if anybody here has the experience to compare how much harder it is to make a living in music as an artists vs how hard it is to break into tech. I'm biased myself, having spent the last 20 years studying software dev and then working in software. I feel that while it is a lot of work, the market is quite hot for any technical talent, and making a decent living is straightforward. Even a shitty software d…

I have flirted with the music industry for longer than I've been an engineer, and the reason I kept getting pulled back into programming is that it is much easier to make much more money. But I think your question makes a false dichotomy. Building a band/solo act is like founding a startup, and being a programmer is more like being a wedding DJ. I think in both cases, you have better odds in the tech world. I once ha…

> musicians are paid in dopamine

That's a good point, never thought of it that way. As a developer, it's satisfying to get better at your craft and to get small dopamine boosts from elegantly written solutions, but it's not like the rollercoaster of being in front of a bajillion people and sweating bullets and nailing your part, especially when playing in a band and melting away into something bigger than you. You can only get so much transcendence from writing login flow #65 and getting your integration tests to pass.

To be fair, as a startup founded you also don't exactly feel these incredible peaks of dopamine, but there's a longer sense of satisfaction, confidence and ownership of being a big part of something successful that puts food on the table for a bunch of people and solves pain points for even more people.

The way I see it, and I'd be curious to hear what you think, is that trying to get big the hard and old way in music (aka make a "stale" genre album, release album, hope you go viral) is kind of like starting yet another pizza shop in the middle of new york city. You're one of many, you likely don't have anything so revolutionary to suddenly crush your competition. You're very much of a commodity. Seems to me that you'd be much better off being at the beginning of a new fashion or trend in music genres, or using a new music or distribution technology (e.g. drum machines & synths, or maybe streaming your music on Twitch, or maybe TikTok) that's suddenly getting people's attention. Like with a startup, you'd be better off taking advantage of a landscape shift of sorts rather than making photo sharing app #57365 in 2020. Still won't guarantee success, but at least will improve it.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#685

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Except this very model has prevented hip hop from evolving and instead we ended up with mumble rap which feels like a step backwards in multiple ways. Music has become all gimmick, fueled by celebrity gossip and social media bullshit. It's samey as hell and stagnant and lacks innovation.

Which is the sad reality. There are definitely talented rappers that work their tails off to produce great lyrics, in some cases their own beats / tracks and are being overshadowed by what I call pop rap (you can throw mumble rap under than umbrella). I can only imagine the same is happening in other genres. The one decent thing about rap was always all the mixtapes on the other hand.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#686
post #660

Sharing a concrete example: 4 friends of mine are in a moderately successful band in LA. They have 1M monthly listeners on Spotify, and their top track has 17M plays. Spotify sends them ~$2k/month, which isn’t enough for 4 to live on (they live together, and record with their own equipment in a rented house). To make ends meet, they play live shows and tour (which isn’t an option anymore). Support your favorite bands…

Assuming a 90% cut for record stores and labels, I imagine they’d have gotten about a million collectively back in the 90’s. 1M * $15 * 0.1 = $1.5M

This implies that every listener would have bought the CD. In reality, many of these listeners were just letting the playlist roll without thinking about it, and would not have spent a penny out of their pockets for that particular song.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#687
post #62

Earlier quoted context omitted.

"What's he going to record a song about?" "Nothing." "Spotify'll kill him." "I guess they will." "He must have got mixed up in something with the music industry." "I guess so," said Nick. "It's a hell of a thing." "It's an awful thing," Nick said. They did not say anything. George reached down for his mobile phone and wiped the screen. "I wonder what he did?" Nick said. "Failed to write enough songs fast enough to ge…

God help me, I can't tell if this is GPT-3 or not. If you told me it was I'd believe you.

[deleted]

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#689

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Except this very model has prevented hip hop from evolving and instead we ended up with mumble rap which feels like a step backwards in multiple ways. Music has become all gimmick, fueled by celebrity gossip and social media bullshit. It's samey as hell and stagnant and lacks innovation.

> we ended up with mumble rap

> It's samey as hell and stagnant

I don't follow rap, but these two claims seem contradictory. Is the first not evidence of evolution in the genre, if in a direction you don't like?

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#690

Earlier quoted context omitted.

Except this very model has prevented hip hop from evolving and instead we ended up with mumble rap which feels like a step backwards in multiple ways. Music has become all gimmick, fueled by celebrity gossip and social media bullshit. It's samey as hell and stagnant and lacks innovation.

> we ended up with mumble rap > It's samey as hell and stagnant I don't follow rap, but these two claims seem contradictory. Is the first not evidence of evolution in the genre, if in a direction you don't like?

No one of any value enjoys mumble rap, don't kid yourself
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