What value does Microsoft get out of this? Looks like a desperate deal pushed by TikTok to get rid of "Chinese spyware" tag. The deal makes no absolute sense.
A massive video library for computer vision and a huge data set on user actions taken for each video. More bullish take... potentially the next YouTube.
For one thing, user gesture data or user action data can be automated with 3D software. Provides a far better set of training data.
Data for targeted advertisements? Microsoft is hardly in that business of selling ads.
I understand Mojang, because Minecraft is a platform that engages kids in meaningful ways. But TikTok is an app to waste time and shit post.