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Top Gear responds to Tesla

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Re: Top Gear responds to Tesla

#3

Post by dman »

olivercameron wrote: post #2

I just can't see how Tesla can win this case in court. As anyone who has ever watched Jeremy Clarkson will tell you, you know he would rather resign from Top Gear than apologise for this.

I think any victory in courts is going to be a pyrrhic one. Ive said it before on earlier threads and I will say it again here - Tesla is alienating a large section of auto enthusiasts by going after Top Gear. It might be that some marketing guru has figured out that suing Top Gear is a cheaper way to get headlines than running a campaign. But they have picked the wrong target - Top Gear is at the heart and centre of Auto culture worldwide. Also not a good sign when a tech company starts using the courts instead of the market and their product to win points.

Re: Top Gear responds to Tesla

#4

Post by trafficlight »

dman wrote: post #3
olivercameron wrote: post #2

I just can't see how Tesla can win this case in court. As anyone who has ever watched Jeremy Clarkson will tell you, you know he would rather resign from Top Gear than apologise for this.

I think any victory in courts is going to be a pyrrhic one. Ive said it before on earlier threads and I will say it again here - Tesla is alienating a large section of auto enthusiasts by going after Top Gear. It might be that some marketing guru has figured out that suing Top Gear is a cheaper way to get headlines than running a campaign. But they have picked the wrong target - Top Gear is at the heart and centre of…

Just look how it turned out for Morris Marina fans.

Re: Top Gear responds to Tesla

#5

Post by kwis »

dman wrote: post #3
olivercameron wrote: post #2

I just can't see how Tesla can win this case in court. As anyone who has ever watched Jeremy Clarkson will tell you, you know he would rather resign from Top Gear than apologise for this.

I think any victory in courts is going to be a pyrrhic one. Ive said it before on earlier threads and I will say it again here - Tesla is alienating a large section of auto enthusiasts by going after Top Gear. It might be that some marketing guru has figured out that suing Top Gear is a cheaper way to get headlines than running a campaign. But they have picked the wrong target - Top Gear is at the heart and centre of…

I've got a deposit down on a Model S, and I don't think I could care less one way or the other. I thought the review was misleading and stupid, and I think the lawsuit is a stupid response.

But whatever, I'm still excited about the Model S.

Re: Top Gear responds to Tesla

#6

Post by CoffeeDregs »

Seems as though a better plan would be to challenge Top Gear to a rematch of some sort. Make something fun out of this and get the auto enthusiasts cheering.

Southwest did this perfectly: got sued, took it to the ring, arm wrestled over it, got crushed, paid the other guy, laughed all the way to the bank and everyone cheered them on. http://www.youtube.com/watch?v=EwU9m4oCtRE&

Re: Top Gear responds to Tesla

#7

Post by Cherad »

olivercameron wrote: post #2

I just can't see how Tesla can win this case in court. As anyone who has ever watched Jeremy Clarkson will tell you, you know he would rather resign from Top Gear than apologise for this.

While I'm sure Tesla wouldn't accept just an apology from Jeremy Clarkson, there'll be "lost sales" damages in the squillions, this is very true. Clarkson's offended entire countries without remorse and everyone involved moves on and gets on with their lives.

Does anyone know the jurisdiction for this legal action? I suspect treatment of the case in the UK will differ to that in the US.

Re: Top Gear responds to Tesla

#8

Post by protomyth »

kwis wrote: post #5
dman wrote: post #3

Earlier quoted context omitted.

I think any victory in courts is going to be a pyrrhic one. Ive said it before on earlier threads and I will say it again here - Tesla is alienating a large section of auto enthusiasts by going after Top Gear. It might be that some marketing guru has figured out that suing Top Gear is a cheaper way to get headlines than running a campaign. But they have picked the wrong target - Top Gear is at the heart and centre of…

I've got a deposit down on a Model S, and I don't think I could care less one way or the other. I thought the review was misleading and stupid, and I think the lawsuit is a stupid response. But whatever, I'm still excited about the Model S.

Since you have a deposit down, just out of curiosity, are you a home owner?

Re: Top Gear responds to Tesla

#9

Post by blhack »

kwis wrote: post #5
dman wrote: post #3

Earlier quoted context omitted.

I think any victory in courts is going to be a pyrrhic one. Ive said it before on earlier threads and I will say it again here - Tesla is alienating a large section of auto enthusiasts by going after Top Gear. It might be that some marketing guru has figured out that suing Top Gear is a cheaper way to get headlines than running a campaign. But they have picked the wrong target - Top Gear is at the heart and centre of…

I've got a deposit down on a Model S, and I don't think I could care less one way or the other. I thought the review was misleading and stupid, and I think the lawsuit is a stupid response. But whatever, I'm still excited about the Model S.

What part of it did you think was misleading? At least according to this article, everything they said in it was true (and was supported by Tesla)
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